BrainTrust Canada’s “Protect Your Head” social marketing program is a highly respected program that garnered 7 international awards including the International Safety Media Awards. The objective was to change decision making behavior and prevent injury be
MLAs Norm Letnick and Steve Thomson present a cheque worth nearly $93,000 to Maribeth Friesen, CEO of BrainTrust Canada, while Ashley and Andrew Miller demonstrate the importance of helmet safety.
BrainTrust Canada is a progressive non-profit association that has provided community rehabilitation to persons with brain injury in the Okanagan since 1986. The association provides individualized community support and rehabilitation to maximize independence after brain injury. These services include residential, pre-employment, health maintenance, education, financial, compensatory strategy development, advocacy, and family support.
The association is also dedicated to being a leader in brain injury prevention with a focus on education for youth, concussion management and social marketing initiatives. These include the award winning 'protectyourhead.com' marketing campaign for youth 16 - 24, the highest risk age group for brain injury. Brain Injury is the greatest cause of death and disability under 45 and has been labelled an epidemic.
BrainTrust Canada is grateful for the financial support of the following major funders who make it possible for us to provide important community services:
We also acknowledge the generous financial support of numerous private donors, service clubs, and community businesses who believe in our cause and assist us each year.
BrainTrust Canada holds a number of events throughout the year for injury prevention, education, and public awareness. To see what events are happening this year, check out the calendar or visit the events link.
BrainTrust Canada regularily attends various community events to provide education and prevention strategies to the general public. Previous events include: Centre of Gravity, Canada Day Festival, Family Fun Day, Country Craft Fair, Mall Displays, etc. For more information about having BrainTrust at your event, please visit the media page.