BrainTrust Canada’s “Protect Your Head” social marketing program is a highly respected program that garnered 7 international awards including the International Safety Media Awards.
The objective was to change decision making behavior and prevent injury before it happens.
The campaign included a multi-media approach, including television, print, non-traditional, guerrilla marketing, event marketing and internet - www.protectyourhead.com
The Protect Your Head campaign is targeted to the highest risk age group for traumatic brain injury: males 16 – 30. The attributes of this demographic include the following:
- Invincibility – do not think injury could happen to them and often do not feel at risk
- Engage in high risk behavior related to social circumstance such as peer pressure
- Listen best to direct, hard-hitting messages and inherently know the right thing to do
For more information related to BrainTrust Canada social marketing please contact:
Magda Kapp at (250) 762-3233